NME Masthead Analysis

 NME magazine has a very effective masthead. It has used a strong squared off bold font which gives a serious feel to the magazine, which the magazine is trying to achieve because it is serious about music. The recurring red title makes an impact on every magazine because it draws attention to it no matter what, which makes the reader want to read into the magazine more. The colour also symbolises love and passion, which is what this magazine has for music. The white outline shows a barrier to this passion, so it is protected, a calm exterior with a fiery interior. The other technique they have used is a subtle but effective one, by renaming the magazine "NME" instead of New Musical Express, it shows that the magazine can hide more that what meets the eye and this will make the reader want an in-depth look. This could also connotate that despite the magazine catching up with modern times, it will always have its history of New Musical Express - which reflects the efficiency of the magazine.