Sunday 28 November 2010

Quick analysis of 2 magazines which influence your magazine - NME.


- Mainstream Rock, Punk, Pop, Indie, Metal
- Owner: Kinn up until 1963, taken over by IPC from 1963 til present day
- Masthead: NME
- Price: £2.30
- House Style: Slightly darker colours, blacks, greys, whites, reds and sometimes yellows.
- Advertising Portfolio: Free CD's, posters, festival guides.
- Frequency: Weekly

NME's first issue was published on 7th March, 1952, after Musical Express and Accordion Weekly was bought by London music promoter Maurice Kinn, and relaunched as New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint. Throughout the 60's and 70's, it went through a pop-rock stage. This is something my magazine will feature. In the 80's, there was a near-closing phase, where the new editor Ian Pye wanted to write about hip-hop, and some wanted to continue writing about rock. In the 90's, NME started to feature British indie bands - This is anothe feature my magazine will copy, because it won't just feature on one genre of music, it will have many different genres.

Font size and style:
The font used is bold and eye catching. Its written in a plain font, which tells the audience that it is knowledgable and relatively serious, however it isn't boring. The masthead isn't the largest font on the front cover of any of the front covers, which suggests that the magazine cares more about the featuring artists/band news then the magazine itself, this reflects in the target audiences age, because it is more mature.

Tone:
The tone used by the magazine is quite friendly, however its very informative because it tells the reader about the artist/bands, and new information about events or latest hangouts.

Images:
The images taken aren't paparazzi like. They're taken with comfort. They're posed and to get these pictures, the magazine would have to be relatively friendly with the artist/band. This is once again proved by the content of the magazine.This all fits into the feel of the magazine, a generally friendly, yet informative, magazine.


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