The whole layout of the magazine is immediately seen as male. Motorbikes, Running, American Football etc. and the font adds a masculine theme to it. With Vogue, the font was quite girly and simplistic - but Men's Fitness font has a masculine edge to it. Despite the colour scheme being the same, instead of the red taking over - the black does. The black enhances the subtitles of the contents, and draws in the readers attention so he/she can navigate to whichever page they want to easily.
The images take up 3/4 of the page which immediately grabs the attention of the reader and tells the articles via images. The captions on the images also invites the reader to read into the articles some more. The bottom left hand corner has a picture of an American Footballer with the caption "Who'll be among 2010's top draft picks?" - with this caption, this article is already enctising the reader to read the article to answer the question.
The numbers next to the captions for the articles are in bold numbers to make the magazine articles easier for the reader to find what they are looking for. The red font creates a contrast so the eye is more attracted to colourful text on a simplistic coloured background.
In the bottom right hand corner, there is the name of the photographer who took the images featured on the contents page. If the reader is interested in the images featured, this invites the audience to research the photographer to find out what other work he has done, and if they are interested themselves.
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